Truist Cares

This large-scale agency effort served as the inaugural storytelling effort for newly merged bank, Truist.

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Trusting the Process

Project kickoff was April 2020. We worked carefully, and remotely, while collaborating with photographers around the country to build safe-capture techniques for our content.

 
 

Paid Motion Media

Over the course of the campaign we created 56 unique social assets designed to raise awareness and generate brand sentiment. We focused on motion assets due to their ability to drive high-engagement and ran pieces across Instagram, LinkedIn, and Youtube.

 
 

The Results?

The campaign yielded more than double the expected impressions at 9.47M versus the goal of 4.37M (+116%).