Holiday Stories from Magnolia House
They were raising money for renovations. We were all about raising awareness for a historic, black-owned business.
Making a list
We wanted to both elevate the offerings of Magnolia House as well as celebrate the Black holiday traditions that had been passed down.
Checking it twice
We partnered with local spoken word artists, the Magnolia House head chef, and even the NAACP to create a video series of holiday content meant to inspire, educate, and celebrate the Black stories and holiday traditions.
Holiday cheer.
We also provided social consulting for best practices in post scheduling, caption copy creation, and linking the campaign to their fundraising efforts.
The Results?
They were able to sell out of their promoted drive-by Santa event. They were able to receive the grant match they needed for repairs and construction needed to re-open the inn and hotel. They were even able to maintain the momentum of our social movement and hire a social media intern to continue the work!
To learn more about Magnolia House or donate, please visit: https://www.thehistoricmagnoliahouse.org/