Sysco “Restaurant Rising”
It’s February 2020, and the saga of the independent restaurant is reaching a climax.
A story worth its salt.
Sysco identified two restaurants in their network that exemplified extraordinary partnership during the pandemic.
Mama J’s
Sniff out the story.
Through careful pre-interviews we were able to identify our key proof points that helped us identify our story, achieve client approval, and prepare our subjects thoroughly.
The strong focus on airtight preproduction allowed our minimal 3-person crew to move quickly and efficiently through our pre-vaccine capture days.
Social-first, second.
Upon the successful completion of the original two mini-docs, the client requested an accompanying 26-item digital media package that included:
Social assets (15 seconds, 6 seconds, and static)
Static programmatic (6 total)
Animated HTML5 programmatic (6 total)
Google ads (3 total)
Audio-only spots (30 seconds and 15 seconds)
15-second
30-second
ZZQ
The success of the original two mini-docs and digital media packages has resulted in Sysco commissioning 6 additional mini-docs and 4 additional 26-item digital media packages.
Content TK 2022